Yen Studio

SENIOR SOCIAL MEDIA AND CREATIVE MANAGER

Raymond Chow

AI-Powered Media Strategies for Measurable Growth.

Career

A journey of creativity, strategy, and impact.

Key Responsibilities & Achievements

  • Built and led a 4-person content team from inception, producing impactful videos, animations, graphics, and ads.
  • Integrated advanced AI tools (LLMs for image/video/text generation) with Adobe Creative Suite to enhance content quality and efficiency.
  • Drove content strategies contributing to a peak of 17,000 annual mortgage cases, securing ~25% market share.
  • Managed public relations and crisis communications to strengthen brand reputation.

Featured Projects

AI-Enhanced Content Prototyping

AI-Enhanced Content Prototyping

An innovative online personality test that gamifies the property buying decision. It matches users with a unique "Property Sprite" and generates a shareable card with an in-depth AI analysis report, aiming to help young buyers understand their "property DNA" in a fun way.

HOS Court Tour & Mortgage Knowledge Sharing

HOS Court Tour & Mortgage Knowledge Sharing

A series of detailed video tours of HOS (Home Ownership Scheme) courts, combined with expert mortgage advice, to help first-time buyers navigate the complex process.

Xiaohongshu Marketing

Xiaohongshu Marketing

Strategic content creation and community management on Xiaohongshu (Little Red Book) to tap into the mainland China market.

Social Media Strategy

Social Media Strategy

Comprehensive social media strategy to enhance brand presence and engagement across multiple platforms.

Key Responsibilities & Achievements

  • Transformed "TalkFood" magazine into a thriving digital-first platform.
  • Established and led an 8-person editorial team to produce compelling video, image, and text-based food news content.
  • Rapidly expanded social media presence: YouTube to 160k+ subscribers & Instagram to 240k+ followers.

Featured Projects

Talkfood Youtube

Talkfood Youtube

A variety of food-focused video content, from restaurant reviews to cooking tutorials, driving significant channel growth.

Talkfood Facebook/IG

Talkfood Facebook/IG

Managed and grew the social media presence for Talkfood on Facebook and Instagram, creating a community of food lovers.

Key Responsibilities & Achievements

  • Established and directed a 4-person content team, executing viral videos, animations, and ad campaigns.
  • Provided strategic social media support for 7 Hong Kong Legislative Council members.
  • Designed personalized image videos and viral ads for 100+ District Council candidates, increasing their public visibility.

Key Responsibilities & Achievements

  • Spearheaded a 4-person content team, delivering diverse social media projects for clients like the HKSAR Government's Transport and Housing Bureau (THB).
  • Built the THB's social media presence from scratch, achieving over 3,000 new followers in a short period.
  • Monitored online public opinion and executed real-time crisis management.

Featured Projects

Transport and Housing Bureau

Transport and Housing Bureau

Managed social media for the HKSAR Transport and Housing Bureau, building their online presence from the ground up and engaging the public on policy issues.

Key Responsibilities & Achievements

  • Pioneered and produced regular current affairs, sports, horse racing, and finance programs as a trusted anchor.
  • Led teams to deliver successful ad projects for clients like the Hong Kong Jockey Club, NOW TV, and Chelsea FC Soccer School.

Featured Projects

Video Program Planning and Production

Video Program Planning and Production

Planned and produced various video programs, covering topics from finance to lifestyle, enhancing viewer engagement and platform traffic.

Portfolio

A selection of my best work.

Ink Narrative

Ink Narrative

AI-Enhanced Content Prototyping

AI-Enhanced Content Prototyping

HOS Court Tour & Mortgage Knowledge Sharing

HOS Court Tour & Mortgage Knowledge Sharing

Xiaohongshu Marketing

Xiaohongshu Marketing

Social Media Strategy

Social Media Strategy

Talkfood Youtube

Talkfood Youtube

Talkfood Facebook/IG

Talkfood Facebook/IG

Transport and Housing Bureau

Transport and Housing Bureau

Video Program Planning and Production

Video Program Planning and Production

Professional Skillset

My arsenal of creative and strategic expertise.